Yater Brad - Chocolate Covered Money Secrets Of The Marketing Genius Who Built The World's Most Successful Chocolate Brands - Hardcover

Binding: Hardcover
Description: The story of the man behind some of the world's biggest chocolate empires. Chocolate Covered Money is for anyone who eats chocolate has shopped for chocolate as a gift or has wondered what really goes on at the chocolate store in a mall near you. Chocolate is a big business and makes a lot of money. This book pulls the curtain back for a behind - the - scenes look at the people who own chocolate companies how they make chocolate and their celebrity friends. This book reveals business methods used to enable three of the world's leading super - premium luxury Belgian chocolate brands Godiva Leonidas and KC Chocolatier to compete against one another how each achieves marketing dominance in certain markets and what it really takes to build a worldwide chain of retail stores. Brad Yater shares his business expertise having served as country manager for the US at all three of these brands beginning with Godiva during a career lasting thirty years. Read the fascinating story of how this happened to him.
Title: Chocolate Covered Money Secrets Of The Marketing Genius Who Built The World's Most Successful Chocolate Brands
Author(s): Yater Brad
Publisher: Permuted Press
Barcode: 9781637588079
Pages: 256 Pages
Publication Date: 10/8/2024
Category: Biography: General