Emerald Publishing Limited
Emerald Publishing Limited - Developing Insights On Branding In The B 2b Context Case Studies From Business Practice - Hardcover
Emerald Publishing Limited - Developing Insights On Branding In The B 2b Context Case Studies From Business Practice - Hardcover
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Binding: Hardcover
Description: This book presents an in - depth exploration of contemporary business - to - business branding practices. Bringing together both theoretical and practical views on the subject the editors curate a range of business case studies offering guidance on strategy in B 2 B contexts use of the brand how mistakes can be avoided and which channels to use.
Title: Developing Insights On Branding In The B 2b Context Case Studies From Business Practice
Brand: Emerald Publishing Limited
Barcode: 9781787562769
Pages: 264 Pages
Publication Date: 8/9/2018
Category: Advertising Industry
Description: This book presents an in - depth exploration of contemporary business - to - business branding practices. Bringing together both theoretical and practical views on the subject the editors curate a range of business case studies offering guidance on strategy in B 2 B contexts use of the brand how mistakes can be avoided and which channels to use.
Title: Developing Insights On Branding In The B 2b Context Case Studies From Business Practice
Brand: Emerald Publishing Limited
Barcode: 9781787562769
Pages: 264 Pages
Publication Date: 8/9/2018
Category: Advertising Industry
