Sergeant Mike
Sergeant Mike - Pr For Humans How Business Leaders Tell Powerful Stories - Paperback
Sergeant Mike - Pr For Humans How Business Leaders Tell Powerful Stories - Paperback
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Binding: Paperback
Description: * Short - Listed FOR THE Business BOOK Awards 2020!* There is no strategy without a story. There is no story without the main character. The main character is you. PR for Humans is for pure - of - heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and communications not even talk about them? Why is PR for Humans even more important in the age of A. I. ? In this fresh and energetic guide former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO partner board member PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches presentations media interviews videos podcasts and blogs. They are the rocket fuel for your business and your career.
Title: Pr For Humans How Business Leaders Tell Powerful Stories
Author(s): Sergeant Mike
Publisher: Practical Inspiration Publishing
Barcode: 9781788600552
Pages: 192 Pages
Publication Date: 4/18/2019
Category: Public Relations
Description: * Short - Listed FOR THE Business BOOK Awards 2020!* There is no strategy without a story. There is no story without the main character. The main character is you. PR for Humans is for pure - of - heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and communications not even talk about them? Why is PR for Humans even more important in the age of A. I. ? In this fresh and energetic guide former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO partner board member PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches presentations media interviews videos podcasts and blogs. They are the rocket fuel for your business and your career.
Title: Pr For Humans How Business Leaders Tell Powerful Stories
Author(s): Sergeant Mike
Publisher: Practical Inspiration Publishing
Barcode: 9781788600552
Pages: 192 Pages
Publication Date: 4/18/2019
Category: Public Relations
