Berghahn Books - Nation Branding In Modern History - Paperback

Binding: Paperback
Description: A recent coinage within international relations nation branding designates the process of highlighting a country's positive characteristics for promotional purposes using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept drawing on fascinating case studies in the United States China Poland Suriname and many other countries from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents making for a rich and multivalent investigation into the nexus of cultural marketing self - representation and political power.
Title: Nation Branding In Modern History
Brand: Berghahn Books
Barcode: 9781789207934
Pages: 300 Pages
Publication Date: 11/1/2020
Series: Explorations in Culture and International History
Category: Archaeology