Tornroos Jan - Ake (Abo Akademi University Finland)
Tornroos Jan - Ake (Abo Akademi University Finland) - Understanding Interactive Network Branding In Sme Firms - Hardcover
Tornroos Jan - Ake (Abo Akademi University Finland) - Understanding Interactive Network Branding In Sme Firms - Hardcover
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Binding: Hardcover
Description: Introducing the innovative concept of Interactive Network Branding (INB) this book offers academics and professionals a theoretical framework alongside practical examples to develop INB in the context of small and medium - sized enterprises (SM Es).
Title: Understanding Interactive Network Branding In Sme Firms
Author(s): Tornroos Jan - Ake (Abo Akademi University Finland), Koporcic, Nikolina (University Of Nottingham, Uk)
Publisher: Emerald Publishing Limited
Barcode: 9781789739787
Pages: 176 Pages
Publication Date: 11/12/2019
Category: Small Businesses & Self-Employed
Description: Introducing the innovative concept of Interactive Network Branding (INB) this book offers academics and professionals a theoretical framework alongside practical examples to develop INB in the context of small and medium - sized enterprises (SM Es).
Title: Understanding Interactive Network Branding In Sme Firms
Author(s): Tornroos Jan - Ake (Abo Akademi University Finland), Koporcic, Nikolina (University Of Nottingham, Uk)
Publisher: Emerald Publishing Limited
Barcode: 9781789739787
Pages: 176 Pages
Publication Date: 11/12/2019
Category: Small Businesses & Self-Employed
