Clegg Brian - Brainjacking The Science Of Influence And Manipulation - Hardcover

Binding: Hardcover
Description: Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions the book pulls together three strands that have a huge impact on our lives: advertising how much privacy we can and should have in the new electronic world and how to draw the line been information and influence. With Brian Clegg as your guide this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI Big Data subliminal advertising and more this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
Title: Brainjacking The Science Of Influence And Manipulation
Author(s): Clegg Brian
Publisher: Icon Books
Barcode: 9781837731503
Pages: 288 Pages
Publication Date: 4/8/2025
Category: Popular Science