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Grawe Sam
Nike Better Is Temporary
Nike Better Is Temporary
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Binding: Hardcover
Description: At Nike the desire to be the best is a journey not a destination better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented behind - the - scenes exploration into Nike's ethos - driven design formula placing industry - defining innovations and globally recognized products alongside previously unpublished designs prototypes insider stories and more. Beginning with " Breaking 2," an introduction detailing Nike's 2017 attempt to facilitate a sub - two - hour marathon the book lays out in five thematic chapters Nike's focus on performance brand expression collaboration inclusive design and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world - champion marathoner Eliud Kipchoge printed in a half - tone dot pattern. The book's spine visible through the clear jacket showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter " Crafting Color." Combining 500 color illustrations with stories insights knowledge passion and history shared by Nike's remarkable team Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Title: Nike Better Is Temporary
Author(s): Grawe Sam
Publisher: Phaidon Press Ltd
Barcode: 9781838660512
Pages: 320 Pages
Publication Date: 4/16/2021
Category: Fashion & Textiles: Design
Description: At Nike the desire to be the best is a journey not a destination better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented behind - the - scenes exploration into Nike's ethos - driven design formula placing industry - defining innovations and globally recognized products alongside previously unpublished designs prototypes insider stories and more. Beginning with " Breaking 2," an introduction detailing Nike's 2017 attempt to facilitate a sub - two - hour marathon the book lays out in five thematic chapters Nike's focus on performance brand expression collaboration inclusive design and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world - champion marathoner Eliud Kipchoge printed in a half - tone dot pattern. The book's spine visible through the clear jacket showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter " Crafting Color." Combining 500 color illustrations with stories insights knowledge passion and history shared by Nike's remarkable team Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Title: Nike Better Is Temporary
Author(s): Grawe Sam
Publisher: Phaidon Press Ltd
Barcode: 9781838660512
Pages: 320 Pages
Publication Date: 4/16/2021
Category: Fashion & Textiles: Design