Anthem Press
Anthem Press - Chinese Tv In The Netflix Era - Hardcover
Anthem Press - Chinese Tv In The Netflix Era - Hardcover
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Binding: Hardcover
Description: Subscription - video - on - demand (SVOD) services are available on many online video streaming platforms (VS Ps) in China such as i Qiyi Youku and Tencent Video backed by Baidu Alibaba and Tencent groups (BAT) respectively. The video content on these platforms matches those broadcasted on national or provincial television or originally produced and exclusively streamed on the VSP. Meanwhile VS Ps purchase the distribution rights of foreign films and television series to enrich the content pool for instance the first season of the U. S. sitcom Friends (1994) is now available on Tencent Video. The content on VS Ps can be viewed on a computer screen i Pad or cell phone or be streamed on the television screen facilitated by 4 G or 5 G networks. Audiences now have the option of watching video alone on their preferred screen while interacting with other viewers through bullet screen comments. So television has grown to be an increasingly flexible and dynamic mode of communication. In this context this book aims to provide an account of Chinese television particularly online drama series or webisodes with an awareness of the existence and competition of Netflix. Currently Chinese VS Ps of webisodes cannot defeat Netflix in terms of production value nor can they be like Netflix as is the case for its Belgian alternative. The chapter analyzes the strategies that these VS Ps deployed for survival and development. However the media convergence of broadcasting telecommunications and the internet is far more complicated than technology convergence. It involves negotiations of power relations commercial interests and national cultural security concerns. Traditional models of TV drama distribution are being transgressed. China Central Television (CCTV) and provincial stations no longer dominate the market. TV drama release schedules have changed from TV station first internet later strategies to synchronous schedules or even internet first TV station later strategies. Audiences 18 to 30 years old represent 67.2% of the audience of TV dramas online. The relationship between state administration and VSP marketization is by no means straightforward or easy to grasp. It is a consensus among Chinese television scholars that there is a paradox between implementing a neoliberal strategy of marketization and maintaining control over ideology and national cultural security. TV drama production and consumption are at the center of this paradoxical relationship. This book therefore covers topics on business strategies of VS Ps original content production trends trans - media stories telling cases practitioner insights and audience behavior.
Title: Chinese Tv In The Netflix Era
Brand: Anthem Press
Barcode: 9781839987052
Pages: 100 Pages
Publication Date: 4/4/2023
Series: Anthem Series on Television Studies
Category: Radio & Television Industry
Description: Subscription - video - on - demand (SVOD) services are available on many online video streaming platforms (VS Ps) in China such as i Qiyi Youku and Tencent Video backed by Baidu Alibaba and Tencent groups (BAT) respectively. The video content on these platforms matches those broadcasted on national or provincial television or originally produced and exclusively streamed on the VSP. Meanwhile VS Ps purchase the distribution rights of foreign films and television series to enrich the content pool for instance the first season of the U. S. sitcom Friends (1994) is now available on Tencent Video. The content on VS Ps can be viewed on a computer screen i Pad or cell phone or be streamed on the television screen facilitated by 4 G or 5 G networks. Audiences now have the option of watching video alone on their preferred screen while interacting with other viewers through bullet screen comments. So television has grown to be an increasingly flexible and dynamic mode of communication. In this context this book aims to provide an account of Chinese television particularly online drama series or webisodes with an awareness of the existence and competition of Netflix. Currently Chinese VS Ps of webisodes cannot defeat Netflix in terms of production value nor can they be like Netflix as is the case for its Belgian alternative. The chapter analyzes the strategies that these VS Ps deployed for survival and development. However the media convergence of broadcasting telecommunications and the internet is far more complicated than technology convergence. It involves negotiations of power relations commercial interests and national cultural security concerns. Traditional models of TV drama distribution are being transgressed. China Central Television (CCTV) and provincial stations no longer dominate the market. TV drama release schedules have changed from TV station first internet later strategies to synchronous schedules or even internet first TV station later strategies. Audiences 18 to 30 years old represent 67.2% of the audience of TV dramas online. The relationship between state administration and VSP marketization is by no means straightforward or easy to grasp. It is a consensus among Chinese television scholars that there is a paradox between implementing a neoliberal strategy of marketization and maintaining control over ideology and national cultural security. TV drama production and consumption are at the center of this paradoxical relationship. This book therefore covers topics on business strategies of VS Ps original content production trends trans - media stories telling cases practitioner insights and audience behavior.
Title: Chinese Tv In The Netflix Era
Brand: Anthem Press
Barcode: 9781839987052
Pages: 100 Pages
Publication Date: 4/4/2023
Series: Anthem Series on Television Studies
Category: Radio & Television Industry
