Forsyth Patrick
Forsyth Patrick - Channel Management Marketing 04.07 - Paperback
Forsyth Patrick - Channel Management Marketing 04.07 - Paperback
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Binding: Paperback
Description: Covers key channel management techniques from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
Title: Channel Management Marketing 04.07
Author(s): Forsyth Patrick
Publisher: John Wiley And Sons Ltd
Barcode: 9781841121956
Pages: 120 Pages
Publication Date: 4/3/2002
Series: Express Exec
Category: Sales & Marketing
Description: Covers key channel management techniques from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
Title: Channel Management Marketing 04.07
Author(s): Forsyth Patrick
Publisher: John Wiley And Sons Ltd
Barcode: 9781841121956
Pages: 120 Pages
Publication Date: 4/3/2002
Series: Express Exec
Category: Sales & Marketing
