Boyle David
Boyle David - Eminent Corporations The Rise And Fall Of The Great British Brands - Paperback
Boyle David - Eminent Corporations The Rise And Fall Of The Great British Brands - Paperback
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Binding: Paperback
Description: How much do you know about the big - name brands we live by? Virgin BP Land Rover Barclays Cadbury's BBC and M& S. In our times the PL Cs have been seen as giants the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures flowering only briefly. In fact on the Fortune 500 - a roll - call of power if ever there was one - there's just one company General Electric which was on the list half a century ago. The rest have gone: broken bankrupt merged raided for their parts. More like mayflies than megacorps. And getting more fragile all the time. The great corporations that now dominate our lives are treated by the law courts as if they were people. They have the same rights but unlike us they have no emotions morals or life histories. The only corporate biographies you find are celebratory promotional portraits with the warts left out. So we don't really know where most great brands came from or where they are going. This book spills the beans by telling the real life stories of some of the biggest corporate names and finds them as dramatic flawed and revealing as any human biography.
Title: Eminent Corporations The Rise And Fall Of The Great British Brands
Author(s): Boyle David
Publisher: Little Brown Book Group
Barcode: 9781849010498
Pages: 368 Pages
Publication Date: 9/23/2010
Category: History Of Specific Companies / Corporate History
Description: How much do you know about the big - name brands we live by? Virgin BP Land Rover Barclays Cadbury's BBC and M& S. In our times the PL Cs have been seen as giants the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures flowering only briefly. In fact on the Fortune 500 - a roll - call of power if ever there was one - there's just one company General Electric which was on the list half a century ago. The rest have gone: broken bankrupt merged raided for their parts. More like mayflies than megacorps. And getting more fragile all the time. The great corporations that now dominate our lives are treated by the law courts as if they were people. They have the same rights but unlike us they have no emotions morals or life histories. The only corporate biographies you find are celebratory promotional portraits with the warts left out. So we don't really know where most great brands came from or where they are going. This book spills the beans by telling the real life stories of some of the biggest corporate names and finds them as dramatic flawed and revealing as any human biography.
Title: Eminent Corporations The Rise And Fall Of The Great British Brands
Author(s): Boyle David
Publisher: Little Brown Book Group
Barcode: 9781849010498
Pages: 368 Pages
Publication Date: 9/23/2010
Category: History Of Specific Companies / Corporate History
