Mebert Andreas - An Analysis Of W. Chan Kim And Renee Mauborgne's Blue Ocean Strategy How To Create Uncontested Market Space - Paperback

Binding: Paperback
Description: In Blue Ocean Strategy W. Chan Kim and Ren e Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework competition is a zero - sum game: if there are two companies competing for the same market as one does better the other has to do worse. The authors creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces what they call red oceans and instead seek out new markets or blue oceans. Once the blue oceans have been identified companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue for example that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a blue ocean market giving the winemaker a huge advantage which they could exploit by creating a wine that appealed to the tastes of a beer - drinking demographic. A classic of business writing Blue Ocean Strategy is creative thinking and problem solving at its best.
Title: An Analysis Of W. Chan Kim And Renee Mauborgne's Blue Ocean Strategy How To Create Uncontested Market Space
Author(s): Mebert Andreas
Publisher: Macat International Limited
Barcode: 9781912128426
Pages: 112 Pages
Publication Date: 7/15/2017
Series: The Macat Library
Category: Business Strategy