Rolbina Marianna - An Analysis Of Pankaj Ghemawat's Distance Still Matters The Hard Reality Of Global Expansion - Paperback

Binding: Paperback
Description: " Distance Still Matters" is an influential Harvard Business Review article. In this work Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural administrative geographic and economic) when planning global expansion. Then he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. " Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
Title: An Analysis Of Pankaj Ghemawat's Distance Still Matters The Hard Reality Of Global Expansion
Author(s): Rolbina Marianna
Publisher: Macat International Limited
Barcode: 9781912453009
Pages: 112 Pages
Publication Date: 5/15/2018
Series: The Macat Library
Category: Business & Management