Morgan Tony
Morgan Tony - Visual Merchandising Fourth Edition Window Displays In - Store Experience - Paperback
Morgan Tony - Visual Merchandising Fourth Edition Window Displays In - Store Experience - Paperback
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Binding: Paperback
Description: This comprehensive guide to visual merchandising covers both window dressing and in - store design as well as all the other elements real or virtual used to enhance the contemporary retail experience. Featuring a range of shops from fashion emporia such as Selfridges Printemps and Bergdorf Goodman to small outlets the book offers practical advice supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology mannequins props etc. It also examines the psychology and ever - changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs diagrams of floor layouts and store case studies and includes invaluable information such as a glossary of terms used in the industry.
Title: Visual Merchandising Fourth Edition Window Displays In - Store Experience
Author(s): Morgan Tony
Publisher: Laurence King Publishing
Barcode: 9781913947323
Pages: 224 Pages, 250
Publication Date: 11/23/2021
Category: Retail Sector
Description: This comprehensive guide to visual merchandising covers both window dressing and in - store design as well as all the other elements real or virtual used to enhance the contemporary retail experience. Featuring a range of shops from fashion emporia such as Selfridges Printemps and Bergdorf Goodman to small outlets the book offers practical advice supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology mannequins props etc. It also examines the psychology and ever - changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs diagrams of floor layouts and store case studies and includes invaluable information such as a glossary of terms used in the industry.
Title: Visual Merchandising Fourth Edition Window Displays In - Store Experience
Author(s): Morgan Tony
Publisher: Laurence King Publishing
Barcode: 9781913947323
Pages: 224 Pages, 250
Publication Date: 11/23/2021
Category: Retail Sector
