Supercharging The Customer Experience How Organizational Alignment Drives Performance

Binding: Paperback
Description: In nearly all sectors especially those that are service related anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale and their thoughts and feelings can be shared to millions instantly in our super - connected world. Furthermore brands are no longer owned by organizations but co - owned with customers employees service partners and investors. And employees themselves want a sense of meaning and fulfilment from the companies they represent. There has been a general shift from a product - based economy to an experience - based one. For companies the role of its customers and employees as ambassadors is of huge importance today. In short the successful organization of tomorrow will deliver a customer experience that reinforces a sense of shared values with customers and stakeholders. This book defines a unique a fresh approach to the design implementation and development of customer experience strategy in any organization
Title: Supercharging The Customer Experience How Organizational Alignment Drives Performance
Author(s): Stubberfield Dave
Publisher: Lid Publishing
Barcode: 9781915951281
Pages: 224 Pages
Publication Date: 11/12/2024
Category: Customer Services