Winsor John
Winsor John - Baked In Creating Products And Businesses That Market Themselves - Paperback
Winsor John - Baked In Creating Products And Businesses That Market Themselves - Paperback
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Binding: Paperback
Description: Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace including American Express Best Buy Burger King Coca - Cola Google Nike Microsoft Patagonia and Toyota utilizing the tools they discuss in this book. Writing in a swift irreverent style Bogusky and Winsor make readers feel like they are getting a front - row seat at a top - level marketing strategy session.
Title: Baked In Creating Products And Businesses That Market Themselves
Author(s): Winsor John
Publisher: Agate Publishing
Barcode: 9781932841572
Pages: 152 Pages, Illustrations, Unspecified
Publication Date: 12/1/2010
Category: Sales & Marketing
Description: Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace including American Express Best Buy Burger King Coca - Cola Google Nike Microsoft Patagonia and Toyota utilizing the tools they discuss in this book. Writing in a swift irreverent style Bogusky and Winsor make readers feel like they are getting a front - row seat at a top - level marketing strategy session.
Title: Baked In Creating Products And Businesses That Market Themselves
Author(s): Winsor John
Publisher: Agate Publishing
Barcode: 9781932841572
Pages: 152 Pages, Illustrations, Unspecified
Publication Date: 12/1/2010
Category: Sales & Marketing
