Underhill Paco - How We Eat The Brave New World Of Food And Drink - Paperback

Binding: Paperback
Description: An eye - opening (Kirkus Reviews) and timely exploration of how our food from where it's grown to how we buy it is in the midst of a transformation showing how this is our chance to do better for us for our children and for our planet from a global expert on consumer behavior and bestselling author of Why We Buy. Our food system is undergoing a total transformation that impacts how we produce get and consume our food. Market researcher and bestselling author Paco Underhill hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers reveals where our eating and drinking lives are heading in his delectable (Michael Gross New York Times bestselling author of 740 Park) book How We Eat. In this upbeat hopeful and witty approach How We Eat reveals the future of food in surprising ways. Go to the heart of New York City where a popular farmer's market signifies how the city is getting country - fied or to cool Brooklyn neighborhoods with rooftop farms. Explore the dreaded supermarket parking lot as the hub of innovation for grocery stores futures where they can grow their own food and host community events. Learn how marijuana farmers who have been using artificial light to grow a crop for years have developed a playbook so mainstream merchants like Walmart and farmers across the world can grow food in an uncertain future. Paco Underhill is the expert behind the most prominent brands consumer habits and market trends and the author of multiple highly acclaimed books including Why We Buy. In How We Eat he shows how food intersects with every major battle we face today from political and environmental to economic and racial and invites you to the market to discover more.
Title: How We Eat The Brave New World Of Food And Drink
Author(s): Underhill Paco
Publisher: Simon & Schuster
Barcode: 9781982127114
Pages: 272 Pages
Publication Date: 1/3/2023
Category: Health Economics