Tett Gillian
Tett Gillian - Anthro - Vision A New Way To See In Business And Life - Hardcover
Tett Gillian - Anthro - Vision A New Way To See In Business And Life - Hardcover
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Binding: Hardcover
Description: While today's business world is dominated by technology and data analysis award - winning financial journalist and anthropology Ph D Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior markets and organizations to address some of society's most urgent challenges. Amid severe digital disruption economic upheaval and political flux how can we make sense of the world? Leaders today typically look for answers in economic models Big Data or artificial intelligence platforms. Gillian Tett points to anthropologythe study of human culture. Anthropologists learn to get inside the minds of other people helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider - outsider gaining lateral vision. Today anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors Nestl Intel and more shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa giving us badly needed three - dimensional perspective in a world where many executives are plagued by tunnel vision especially in fields like finance and technology. '; Fascinating and surprising (Fareed Zararia CNN) Anthro - Vision offers a revolutionary new way for understanding the behavior of organizations individuals and markets in today's ever - evolving world.
Title: Anthro - Vision A New Way To See In Business And Life
Author(s): Tett Gillian
Publisher: Avid Reader Press / Simon & Schuster
Barcode: 9781982140960
Pages: 304 Pages
Language: English
Publication Date: 6/8/2021
Category: Management & Management Techniques
Description: While today's business world is dominated by technology and data analysis award - winning financial journalist and anthropology Ph D Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior markets and organizations to address some of society's most urgent challenges. Amid severe digital disruption economic upheaval and political flux how can we make sense of the world? Leaders today typically look for answers in economic models Big Data or artificial intelligence platforms. Gillian Tett points to anthropologythe study of human culture. Anthropologists learn to get inside the minds of other people helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider - outsider gaining lateral vision. Today anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors Nestl Intel and more shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa giving us badly needed three - dimensional perspective in a world where many executives are plagued by tunnel vision especially in fields like finance and technology. '; Fascinating and surprising (Fareed Zararia CNN) Anthro - Vision offers a revolutionary new way for understanding the behavior of organizations individuals and markets in today's ever - evolving world.
Title: Anthro - Vision A New Way To See In Business And Life
Author(s): Tett Gillian
Publisher: Avid Reader Press / Simon & Schuster
Barcode: 9781982140960
Pages: 304 Pages
Language: English
Publication Date: 6/8/2021
Category: Management & Management Techniques
