Williams Tom - Brand Fusion Purpose - Driven Brand Strategy - Paperback

Binding: Paperback
Description: Brand Fusion: Purpose - driven brand strategy presents a compelling case for what consumers customers employees and wider society are now demanding from companies - the development of brands that deliver profi t with purpose are sustainable and create mutually benefi cial meaning. It fuses theory - practice - application to purpose - driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought - provoking lessons from industry. Data - driven case studies from a broad range of brands and contexts show the application of this learning - from micro - brands to corporates; charities to technology companies; retirement villages to aspiring high - growth start - ups. Brand Fusion: Purpose - driven brand strategy is an in - depth analysis of the philosophy and practice behind creating a purposeful brand.
Title: Brand Fusion Purpose - Driven Brand Strategy
Author(s): Williams Tom
Publisher: De Gruyter
Barcode: 9783110718348
Pages: 620 Pages, 109 Illustrations, Color; 30 Tables, Black And White
Publication Date: 7/5/2022
Category: Market Research