Ansoff Rick - Implanting Strategic Management - Hardcover

Binding: Hardcover
Description: Coming more than 25 years after the last edition this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up - to - date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm's performance. For managers students and researchers wanting a step - by - step methodology on how to analyze a firm this book will serve as an invaluable resource for thinking and acting strategically.
Title: Implanting Strategic Management
Author(s): Ansoff Rick
Publisher: Springer International Publishing Ag
Barcode: 9783319995984
Pages: 592 Pages, 118 Illustrations, Black And White; Xix, 592 P. 118 Illus.
Publication Date: 11/12/2018
Category: Organizational Theory & Behaviour