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Aumayr Klaus J.
Successful Product Management Tool Box For Professional Product Management And Product Marketing
Successful Product Management Tool Box For Professional Product Management And Product Marketing
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Binding: Paperback
Description: Learn everything about professional product management in this book If you have always wanted to actively market your products this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. Master the complex tasks of product management with confidence The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once and must for example: introduce and support more and more products in less and less time with decreasing budgets andsimultaneously coordinate a plethora of requirements from internal departments With his book " Successful Product Management" Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics but also some practical product strategies. In addition case studies charts and checklists facilitate the transfer into practice. The contents at a glance The book " Successful Project Management" covers the following three key areas: Product management: positioning core competencies and organizational integration Product marketing: structures success factors and practical tools Process - oriented product management: work processes process - oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.
Title: Successful Product Management Tool Box For Professional Product Management And Product Marketing
Author(s): Aumayr Klaus J.
Publisher: Springer - Verlag Berlin And Heidelberg Gmbh & Co. Kg
Barcode: 9783658382780
Pages: 321 Pages, 1 Illustrations, Black And White; Xv, 321 P. 1 Illus.
Language: English
Publication Date: 2/8/2024
Category: Sales & Marketing
Description: Learn everything about professional product management in this book If you have always wanted to actively market your products this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. Master the complex tasks of product management with confidence The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once and must for example: introduce and support more and more products in less and less time with decreasing budgets andsimultaneously coordinate a plethora of requirements from internal departments With his book " Successful Product Management" Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics but also some practical product strategies. In addition case studies charts and checklists facilitate the transfer into practice. The contents at a glance The book " Successful Project Management" covers the following three key areas: Product management: positioning core competencies and organizational integration Product marketing: structures success factors and practical tools Process - oriented product management: work processes process - oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.
Title: Successful Product Management Tool Box For Professional Product Management And Product Marketing
Author(s): Aumayr Klaus J.
Publisher: Springer - Verlag Berlin And Heidelberg Gmbh & Co. Kg
Barcode: 9783658382780
Pages: 321 Pages, 1 Illustrations, Black And White; Xv, 321 P. 1 Illus.
Language: English
Publication Date: 2/8/2024
Category: Sales & Marketing