Taschen Gmbh - The Adidas Archive. The Footwear Collection - Hardcover

Binding: Hardcover
Description: 100 years ago the brothers Adolf (" Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs epic moments and star - studded collabs later this book presents the first visual review of the adidas shoe through more than 350 models including never - before - seen prototypes and one - of - a - kind originals. To further develop and tailor his products to athletes specific needs Dassler asked them to return their worn footwear when no longer needed with all the shoes eventually ending up in his attic (to this day many athletes return their shoes to adidas often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive" one of the largest if not the largest archive of any sports goods manufacturer in the world which photographers Christian Habermeier and Sebastian J ger have been visually documenting in extreme detail for years. Shot using the highest reproduction techniques these images reveal the fine details as much as the stains the tears the repair tape the grass smudges the faded autographs. It's all here unmanipulated and captured in extremely high resolution and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany's football team during its miraculous 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams Raf Simons Stella Mc Cartney Parley for the Oceans or Yohji Yamamoto; as well as the brand's trailblazing techniques and materials like its pioneering use of plastic waste that is intercepted from beaches and coastal communities. With a foreword by designer Jacques Chassaing and expert texts each picture tells us the why and the how but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end these are just shoes worn out by their users who have loved them but they are also first - hand witnesses of our sports design and culture history from the beginnings of the Dassler brothers and the founding of adidas until today.
Title: The Adidas Archive. The Footwear Collection
Brand: Taschen Gmbh
Barcode: 9783836571951
Pages: 644 Pages, 850 Illustrations, Unspecified
Language: English
Publication Date: 3/19/2020
Category: Individual Artists, Art Monographs