Heller Steven - 20th Century Alcohol & Tobacco Ads. 40th Ed. - Hardcover

Binding: Hardcover
Description: Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements we explore how depictions of these commodities spanned from the elegant to the offbeat revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds Mac Kenzie figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda testifying that smoking could calm your nerves and soothe your throat while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights or enjoy inhaling and wallowing in forbidden pleasures you will certainly be thrilled by this exploration of a decidedly vibrant and sometimes controversial chapter of advertising history.
Title: 20th Century Alcohol & Tobacco Ads. 40th Ed.
Author(s): Heller Steven, Jim Heimann
Publisher: Taschen Gmbh
Barcode: 9783836593717
Pages: 464 Pages
Language: English
Publication Date: 10/17/2022
Series: 40th Edition
Category: Antiques & Collectables: Books, Manuscripts, Ephemera & Printed Matter