Mariani Massimo - What Images Really Tell Us: Visual Rhetoric In Graphic Design Art And Advertising - Paperback

Binding: Paperback
Description: How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images throughout history to present times from the point of view of visual rhetoric. From advertising to graphic design cinema and art the book takes the reader on a journey of metaphors metonymies hyperboles and other rhetorical figures which compose the visual language and the power of its meaning. By learning to identify them and knowing examples of how they have been used the reader will learn how to use and master the language of images.
Title: What Images Really Tell Us: Visual Rhetoric In Graphic Design Art And Advertising
Author(s): Mariani Massimo
Publisher: Hoaki
Barcode: 9788417656041
Pages: 288 Pages
Publication Date: 10/15/2019
Category: Graphic Design