Sharp Chloe - Make Products That Matter A Practical Guide To Understanding Customer And User Needs - Paperback

Binding: Paperback
Description: You want to make products that matter. Products that strike a chord with your target audience. To do that you will need to connect with customers and users to get their feedback. Sounds easy enough but figuring out the right research methods for product development can be complex. That's where this book comes in. " Make Products That Matter" helps you navigate the entire product lifecycle considering everything from organisational growth popular frameworks like lean startup product - market fit design thinking and innovation. It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally it provides insights on how to maintain and apply these insights effectively. - Get the tools you need to build innovative products and toolkits - Learn how to keep insights and research at the forefront of product development - Your go - to reference guiding you from ideation to post - launch.
Title: Make Products That Matter A Practical Guide To Understanding Customer And User Needs
Author(s): Sharp Chloe
Publisher: Bis Publishers B. V.
Barcode: 9789063696849
Pages: 280 Pages
Publication Date: 5/7/2024
Category: Business Innovation